“My hair is worthy of a shampoo commercial, and that’s just what grows on my legs. Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous,” reads the character description of the teen werewolf doll, who also lists her favorite hobby as “flirting with boys.”
Shockingly, Mattel’s target demographic for this doll is girls aged 6 and up.
Human behavior expert Dr. Patrick Wanis had this to say,
“These dolls are training girls to feel ashamed of their bodies, to focus on being sexually appealing and sexually attractive from a pre-pubescent age. By sexualizing these young girls, corporations also create another avenue to market and sell more products to a younger demographic. These dolls also promote skimpiness of clothing, encouraging a young girl to dress like a stripper and believe that they must be sexually enticing to everyone around them.”
Mattel, however,claims the dolls positively promotes the acceptance of all individuals.
“Monster High was the number one best selling new fashion doll of 2010 according to NPD and is resonating with teen and tween girls,” said a spokesperson from the company. “Grounded in a clever and humorous storytelling, Monster High characters deliver a positive message of celebrating ones imperfections and embracing those of others.”
Body image expert and author of “Love Your Body, Love Your Life,” Sarah Maria, disagrees.
“Mattel is essentially promoting and encouraging the belief in young girls that they need to sculpt, tweeze, wax, and otherwise change their bodies in order to be considered attractive to men,” she said. “Please, drop the hypocrisy. A Mattel spokesperson has the audacity to claim the Monster High dolls are celebrating imperfections and accepting imperfections in others. Excuse me? If these dolls are about self-acceptance and acceptance of others, how about leaving some hair on the body?”
Is this the kind of doll you would have liked to have as a 6 year old? Would you buy it for your daughter? Is this doll a step in the right direction of helping girls accept themselves just the way they are?