Christmas is around the corner and little girls are making their wish lists asking for the newest Barbie or Disney princess or kitchen playset. But, this year, a company called, GoldieBlox, is hoping that little girls will start to say, ‘No!’ to stereotypical dolls and princesses. The company recently released a video featuring three girls smashing stereotypes of the kind of toys and activities young girls really like, set to the Beastie Boys’ song, ‘Girls,’ but with a more feministic twist:
Girls. You think you know what we want, girls.
Pink and pretty it’s girls.
Just like the 50’s it’s girls.
You like to buy us pink toys
and everything else is for boys
and you can always get us dolls
and we’ll grow up like them… false.
It’s time to change.
We deserve to see a range.
‘Cause all our toys look just the same
and we would like to use our brains.
We are all more than princess maids.
Girls to build the spaceship,
Girls to code the new app,
Girls to grow up knowing
they can engineer that.
That’s all we really need is Girls.
To bring us up to speed it’s Girls.
Our opportunity is Girls.
Don’t underestimate Girls.
I have no problem with the toys themselves but rather with the message this company is sending: Stereotypical colors like, pink and purple, should be thrown out and dolls and princesses are for dumb girls who don’t want to use their brains. Ironically, all the Goldieblox engineering sets are pink and purple and feature a pretty, blonde girl with perfect hair and looks like a Disney princess.
What kind of message is Goldieblox sending to the little girl who loves Cinderella and pretends she’s a princess locked up in a castle all day? Is she not using her brain? Is she of less worth than the girl who would rather play with an engineer set?
Why is it so wrong for girls to play with dolls? I understand that girls used to be told that they couldn’t be engineers, play sports, or like sports cars and we’re breaking that barrier. I think the toys themselves are great for girls who want to learn how to build, design, and create. But now we’re telling girls that it’s dumb to like dolls, princesses and baking cookies; those are off limits now, unless you want to send women back to the 50s. I’m afraid that by telling girls that the only valuable roles in society are those that were traditionally held by men our future generations of women will grow up thinking they aren’t valuable or intelligent unless they fulfill the roles that feminists tell them are appropriate.
What if your little girl truly does have an interest in cooking? What if she wants to own a bakery someday? What if all she wants to do is play “pretend” and be a princess? Are little girls really going to pushed into the box of “smart” or “dumb” based upon what toys they play with or what colors they like? What message should we be sending girls? If your daughter likes to build, play with dolls, use her imagination and pretend to be a princess, or read history books all day long then that’s great! That’s how God designed her and we should support our daughters in whatever their interests might be, gender-stereotypical or not.
It’s ok for girls to like dolls and princesses, engineering, sports and science too; she can be strong, independent and intelligent, whether she likes to play with Barbie or a chemist set. But, what matters most is that we instill into our little girls that they are valuable and special, no matter what they have interests in or what talents God gave them. And, more importantly than what toys they play with, is we instill in them that God loves them, they are children of God and how they can honor Him with their lives and hearts.
What are your thoughts? Are you sick and tired of everything pink and girly in the toy aisles? How do you think we can encourage girls to be who God made them to be?